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VILJOEN

TO BE VIGILANT IS TO BE LIBERATED

VILJOEN

TO BE VIGILANT IS TO BE LIBERATED

VILJOEN

TO BE VIGILANT IS TO BE LIBERATED

VILJOEN

TO BE VIGILANT IS TO BE LIBERATED

|| OUR MISSION ||

TO BE VIGILANT IS TO BE LIBERATED 

For far too long, black identity has been subject to distortion, degradation, and discrimination. Viljoen, the affordable, high-quality, and distinctive clothing brand, is here to wake you up and it will never allow you to sleep on black beauty again. Fashion is not only a strong reflection of one’s identity. It is also a source of empowerment. Through this clothing line, people who have felt voiceless and alienated will start to be emancipated from shame and brought to freedom.

Viljoen means to be watchful and aware of the truth. When you start to pay attention to the decolonised reality of black history and culture you start to be emancipated from the lies that define blackness by; oppression, criminality and slavery.

We are here to show you that there is so much more to black history than pain...... 

Our mission is to decolonise the perception of black identity  for the empowerment of black individuals. Each release contains an artistic design of a different black individual, paired with an educational message. It is not only an avenue to educate people, but it also triggers opportunities for individuals to speak out against injustice. Whoever looks at the t-shirts will start to question the meaning of the clothing. 

This will help to  create a more open world.  It sparks conversation. The clothing is not limited to a specific racial demographic. Regardless of race, the barrier of fear when it comes to representing matters of racial politics are minimised.